This is especially noticeable when using SaaS products and in the example of large e-commerce companies. A pre-installed chain of emails, each typically focusing on a specific topic, such as product features or the best products, and containing a simple call to action to motivate you to click and go to the site. This is a good solution, easy to prepare and suitable for split testing. You can also get information about who opened the email and clicked the link.
However, in most cases, if you want to define segments Costa Rica Email List or schedule future communications, you will need to do this manually. A simple chain of welcome messages in the automation section of the Get Respons platform and scoring A slightly more comprehensive approach to implementing welcome campaigns using tags and scoring. With this solution, you can measure your subscribers' engagement and get to know them better, all automatically . You will need to prepare a scoring system in advance and work with your team to define a tagging strategy.
However, once this is done, you can separate subscribers by their positions in the funnels and devote time to other tasks. An example of an automatic chain of welcome messages with tags in the GetRespons platform Welcome email chains with tags, scoring and behavioral trigger messages The last level with an additional element for balance is behavioral trigger messages. The point is to create a completely new experience for each individual subscriber . Using behavior analysis like clicks and opens, you can not only properly tag and score subscribers, but also send them messages that reflect their choices ( Examples of Basic and Advanced Messages in GetResponse ).
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