Google to take into account signals like demographics

FristDatabase

The future of digital marketing is reserved for those that understand how automation fits into their strategies and how it can support their business objectives. Pair RSAs with Smart Bidding If you are currently leveraging smart bidding strategies in your paid search accounts, you need to fuel those campaigns with RSAs. Google is ingesting thousands of data points about its users and your customers, and smart bidding allows , device type, location, time-of-day, and more to optimize your bids in real-time. Smart bidding without RSAs handicaps Google’s ability to deliver the best user experience and most efficient account performance.


pasted image Smart bidding with RSAs fuels Google’s AI and can supercharge your paid search performance. pasted image Analyze existing ad copy to leverage top-performing assets The first step in crafting strong RSAs, as mentioned in the best practices Frist Database section of this post, begins with utilizing the top performing assets of your existing ad copy. Download your ad data and pivot it in Excel or utilize a tool like PowerBI to pull out the copy and calls-to-action CTA that drives the most value. Ad Copy Analysis pic Screenshot of Seer’s ad copy analysis via PowerBI. Observe the SERP Next, in order to show your customers ads that resonate with them, you need to understand their questions and pain points.





This does not require a fancy analysis. Search for your brand, top keywords, or your products and observe what Google returns on the results page. What questions are people asking? Who is showing up organically on page ? What are their meta descriptions and page titles? Google is rewarding them, take notice! Leverage People Also Ask, Answer Boxes, and other organic listings and tools like Answer The Public, Authority Labs, SEMRush, and Ahrefs to fuel your RSA ad copy. pasted image Learn how we analyzed PPC and SEO data together to save K for one of our clients. What are your current customers saying?