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To achieve correct positioning we must know metrics such as the organic traffic that the website receives, brand searches, search trends, keywords for which the page is displayed, etc. To obtain this important data, you must use Analytics , Search Console and AhRefs . Therefore, the starting point is to do an initial positioning analysis. This will help us draw the first conclusions and know where we are starting from. Crawl the website to do an on-page SEO audit To know the internal aspects that do not work or that we can improve on our website, it is essential to crawl it, that is, emulate the behavior of search engine spiders .

For this, one of the best tools you can use is Screaming Frog . It is intuitive, clear and gives us a lot of important information. I leave you this post to learn how to configure it according to what you are looking for. WPO Web Performance Optimization You must know Germany WhatsApp Number Data the page loading time <3s, the server response time <0.3 and what elements of the website you can optimize for better performance. Some of the most complete and free tools that help you detect possible improvements are: WebPageTest and GTMetrix. At this point you will find possible improvements for the performance of the website such as reducing the weight of images, resizing, minifying js files, etc.

Check which versions the website loads in One of the first checks when doing an on-page SEO audit is to check that the page does not load with or without www. For example, if you try to put  in your browser with www. This will redirect you to. This is what must happen. If not, that is, if multiple versions are uploaded, duplicate content will be generated. Detecting mixed content in an SEO audit This occurs when HTML is initially loaded over an  connection but other resources images, style sheets, etc. are loaded over an HTTP connection. That is,  HTTP coexists.