To give you an example of the action of a well-known

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Which one do you think will generate more impact, better memory, brand image , virality? Does cost matter? If you have noticed, I have omitted a characteristic of guerrilla marketing that is almost always associated with it: “low cost.” Because? because everything will depend on the type of action, company, objective set and the final result. Logically, guerrilla marketing allows you to adjust budgets more and creatively “reduce” the final cost, but you will always have to evaluate and budget for these types of actions, which can be more profitable than, for example, an advertising campaign in the written media or a billboard.

watch brand that used the “safety grips” of buses so that users could try Phone Number Data on their models. With a vinyl cut on the material the action is done. Cost? Low. guerrilla marketing Guerrilla marketing and why not? The key word in guerrilla marketing is “strategy,” because “strategy” entails: – Approach. – Definition of the situation. – Definition target or target audience. - Action plan. - Definition of objectives. – Timing. - Budget. – Measurement and monitoring. – Results.





Final report. – Integration with the rest of the company's marketing strategies. By following these guidelines, which is nothing more than briefing the action and integrating it with the rest of the actions in the company's marketing mix, we are increasing the chances of success. Of course, key is to identify the target, define what objectives we want to achieve with the action, adjust the budget, measurement and monitoring; with result or post-action report to assess its efficacy and effectiveness. And in this way to be able to make decisions for the future. What you should not forget You should not forget that despite all guerrilla marketing it is characterized by: [box type=”note”] – Use unconventional means.