Community reviews of products from other brands, breaking down which ingredi...

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This definition is handy because your cornerstone content should do these things too – it should support the rest of your content as you build out your website, and form an essential part of your traffic base. (You might also want to take a page from that “appropriate ceremonies” bit – more on that when we get to content promotion.) What are the benefits of a cornerstone content piece? Cornerstone content has a number of benefits for your business: Raises your brand awareness Brings in relevant site visitors Builds natural links (which help the rest of your site’s SEO) Establishes authority, trust, and positive brand sentiment Feeds your funnel (helping you build an email list, for example) If you’re asking me for help with content marketing.



Then I know you’re interested in all of these outcomes! And a cornerstone content piece is Benin WhatsApp Number the single best way to focus all your initial content marketing efforts and resources on something that will drive compounding, evergreen value for your business. evergreen cornerstone content Evergreen content is news that stays news Examples of cornerstone content If you’re still not totally sure what I mean, here are a few examples. Moz is an SEO software company, so it makes sense that their cornerstone content piece would be a Beginner’s Guide to SEO. This can also be considered a pillar page. It’s a big, authoritative resource that you can either read online or get as a PDF.





I often recommend it to people who are trying to learn SEO. It’s a big source of traffic, links, and leads for Moz, so they put effort into keeping it up-to-date. You’ll also notice that they promote it right on their home page. examples of great cornerstone content That’s B2B, so what about a B2C example? Paula’s Choice is a small skincare brand with a cult following – I’ve actually heard people say they belong to the “cult of Paula.” In addition to selling skincare, the site has as an ingredient dictionary that breaks down what all those weird chemical names in your face wash really mean and whether they’re good or bad for you. They also have a whole separate site called Beautypedia that posts expert and.