Currently the key competitive strategies on the market

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Assessment and use of efficiency indicators sales per employee sales per sales area price indexes and others Using the indicator method to compare and audit competition behavior TRAINING TOOLS AND PRACTICAL EXERCISES comparative indicators with competitors application and selected case studies comparative analysis of industry indicators for selected sectors How to create and implement proactive marketing strategies based on the collected knowledge about competition behavior Inspiring examples of companies whose marketing strategies were based on mistakes made by their competitors  and their use


Translating competitive strategy into tactical and operational activities and marketing campaigns Summary of classes action implementation map and KPIs implementing proactive marketing strategies TRAINING TOOLS AND PRACTICAL EXERCISES presentation Cell Phone Number List of the best and worst examples of competitive strategies use of readymade tools to monitor KPIs against competitors Guaranteed skill development preparation and independent analysis of competition and customer behavior on BB and BC markets taking into account the impact of the Internet and modern technologies conducting





constant monitoring of competition and customer behavior white intelligence desk research field research internet research reliable assessment of the quality of the collected data and their correct verification identifying market niches worth developing and creating new consumer segments using analysis to introduce significant changes to the existing marketing strategy and build the foundations of a new strategy using geodemographic segmentation behavioral segmentation and other solutions for BC and BB customer database management.