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On the Tour de France. But, what are the key figures for this site? How to use Semrush to understand data from this site? Which countries are the Internet users from? It is interesting to note that the LeTour.fr site is obviously very popular in France, but also in other European countries and the United States. Research from Germany and Belgium saw clear progress when they hosted stages, in 2017 and 2012 respectively.

Is there Costa Rica Phone Number List seasonality in searches? LeTour.fr is a popular site with fairly high traffic. Semrush shows us that the average monthly traffic for LeTour.fr is around 1.2 million visits. Traffic fluctuates depending on the annual events linked to the Tour de France, but there is a significant increase in traffic during the competition of course. There is also a slight peak when the future route is announced, generally in September and October, and a much larger peak from May, when the tour organizer begins to communicate in the media and on the internet.




We can also see a spike in searches on the day of final arrival. This confirms that letour.fr is a seasonal site that must constantly reinvent itself to attract Internet users. Another interesting fact about traffic is that it mainly comes from organic (67.88%) or direct (28.50%) search. On the other hand, the official Tour de France store receives most of its traffic from paid search and advertisements on social networks. Which brings us to the key words.