You can cancel your subscription at any time. Goal: Build a strategic partner network to drive referral sales. Referrals can help salespeople attract new customers and achieve their sales goals, so committing to partnership-based relationships can be a great way to improve your team's overall performance. Research from Sales Insights Lab shows that almost half of top salespeople consistently ask for referrals. Duration: Months Key Outcomes Created partner proposal and agreement templates Key Outcomes Shortlisted potential partners and met with them Key Outcomes Closed deals with eight partners Objectives Strengthened sales and marketing alignment A survey of sales and marketing leaders believes that greater collaboration between the two functions is their greatest opportunity to improve business performance.
Use short-term sales and marketing coordination to bring your own team closer together weekly one-hour collaboration sessions Key Results Worked with marketing to create new sales enablement content for three products Key Results Closed five deals with marketing-qualified prospects Goal Improved onboarding for new customers First impressions are important. By providing new customers with the best onboarding experience you will increase the Email Marketing List likelihood that they will become loyal brand advocates. Duration Three Months Key Results Conduct a customer satisfaction survey to all customers after one month of product use Key Results New Customer Score Achieved Key Results Reduce quarterly churn to target Increase sales force diversity.
Equity and inclusion Based on commission One study found that sales organizations with leading practices had higher sales forecast conversion rates and higher customer satisfaction than sales organizations with immature practices. Change the focus of these key results to diversify your sales team naturally and sustainably. Duration Six months Key results Create a new more inclusive and neutral career webpage Key results Introduce a monthly anonymous employee satisfaction survey and record the results Key results Interview five candidates from under-represented groups for the open sales representative position Goal Improve the overall effectiveness of your sales team The more time your sales reps spend selling, the more deals they close.