The two main macro.categories intended to bring traffic to the site search engine marketing or sem and social media marketing sem en.passes all those practices that allow your site to .e first on google when someone searches for keywords relevant to your market. For example if you sell orchids in varese the objective of these strategies is to arrive among the first results every time someone searches for orchids for sale in varese on google. You understand that it is a strategy with enormous power.
There are countless businesses that turn over millions of euros a year just because they are first on google. To be among the first results two strategies are available seo and ppc. Seo or search engine optimization allows you to appear among the first organic results that are Graphics Design Service automatically selected by the google algorithm. Ppc on the other hand stands for pay per click and allows you to get to the pay results that is those that pay to appear in the top positions. of seo is to make google understand that your site is of quality thanks to a set of technical content management practices and careful management of the keywords used for searches.
Being first on google through seo costs nothing except a lot of time and work. It often takes months before seeing concrete results but once obtained they can be guaranteed over time. Ppc campaigns ppc on the other hand has the advantage of producing effects quickly. Using the google ads platform it is possible to immediately and easily create paid campaigns where you pay per click that is every time someone clicks on your ad. This cost usually ranges from a few cents to a few euros depending on the sector and the quantity of keyword requests.