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Understanding Your Audiences on Social Media Posted on December , Digital Marketing, Internet Marketing, Social Marketing, Social Media Marketing The first recognizable social media site, Six Degrees, was created in , enabling users to upload a profile and make friends with other users. Blogs began growing in popularity in the late s, encouraging interactions with others in the comments. MySpace launched in , and Facebook was released to the public in . Since then, dozens of social media platforms have been developed – from Snapchat, Instagram, and Pinterest to Twitter, TikTok, and WhatsApp.

Facebook Twitter Instagram Why You Should Know Your Social Audience The chart below shows Photo Editing Services  the most popular social media sites in the US as of . svg E Generally, social media is used for connecting with friends, family, and businesses, engaging with news and other content, sharing information, and entertainment. However, these platforms are developed for different reasons, and users spend time on them in different ways. Audiences are different, too. It’s important to understand your audience’s differences between platforms in order to communicate and engage.



With them successfully. Today, more than of the public uses some type of social media up from in , and as more people adopt social channels, the user base has also grown and diversified. In , people ages - made up the majority of users, followed closely by ages - and - , with + users still low but significantly growing. But each platform’s age, gender, income, interests, and reasons for using the platform vary. Keep reading to learn more about Facebook, Twitter, and Instagram.