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Focus on the subject line This element of an email is extremely important. lines of the email copy before they open it. The subject line needs to be engaging and make your reader inquisitive about what’s in store for them when they open the email. Plenty of time should be given to writing a subject line that will perform. Remember to keep it quite snappy as subject lines of around to words have the highest open rates. You should also use words and phrases that create a sense of urgency such as “don’t miss out”. Email marketing expert at Wired Plus, Amy Birch, explains the value of a good subject line: “ of email recipients open an email based on the subject line alone,
while emails with a personalised subject line are more likely to be opened – highlighting the value of tailoring your message.” Personalise your emails The best way to convey your promotions to your customers via email is to target them personally. Pretend that you’re writing Lebanon Phone Number Data this email directly for someone. Think of what kind of phrases will be draw them in and excite them. You should use customer research to find out more about your consumers such as their age, spending habits, and typical time of day to spend. This information will help you send emails at exactly the right time, with exactly the right offers that they won’t be able to resist.
Preview your email Be sure to preview the email you’ve written before sending it to scan for grammatical errors, incorrect facts and figures and spelling mistakes. You should also get someone else to proofread the content for you. In preview mode, you should be able to see exactly what the email will look like from the consumers point of view once it has been received and opened. Here, you should put yourself in the shoes of your consumer and think if there’s anything that would void your interest in the email such as long, wordy phrases full of jargon. Keep wording concise You shouldn’t be writing hundreds of words for your emails.
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發表於 2024-3-11 12:24:21
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