brand often has a strong charm value. Its charm is

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mainly displayed externally through strong external characteristics of almost aggressive and builds its core through a rebellious spirit . The former refers to the dominant tension that is visible to the crowd at a glance, such as Apple's product appearance, Netflix's bold content, Chanel's design that subverts traditional women, Marlboro's western cowboy image, ; while the latter refers to the rebellious spirit buried within, It drives the brand to break away from the norm, act abnormally, and become


an excellent scenery that everyone yearns for and is hard to come by. How to construct a hidden line: From the company to the brand to the product spirit, create a dedication event to realize its values ​​and vision  it seems noncommercial, even irrational. This sense of surprise can make people deeply touched by Germany Telegram Number Data its powerful spiritual appeal, such as Patagonia's donating the company to the earth, Master's Mars Project,  These events have made the brand's spiritual core It can be fully externalized, making people feel the warm, fatal and unruly attraction, and even worship it from it. Companionship type: sense of presence and ability to please Brand type : A brand with high frequency, low price, light decisionmaking,





and strong social attributes. It obtains users' choices by constantly developing a sense of presence and the ability to please please here is not a derogatory term, just like how everyone describes Tu Shanjing—— Love brain is a man’s best dowry, which means tactful response and emotional resonance based on detailed insight into the target group, so as to stimulate the interest and goodwill of the communication partner. Various fast food,