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Useful reporting columns for GOOGLE ADS conversions If we have conversion tracking set up we can add additional reporting columns. Thanks to them we will examine and analyze which activities lead to valuable customer actions. Cost per conversion "CPA" shows the average cost per conversion. the total cost by the number in the "Conversions" column. Conversion rate "Conversion Rate" shows how often an ad click or other interaction with an ad resulted in a conversion. This value is calculated as "Conversions" divided by the total number of relevant interactions such as ad clicks or video ad views.

Number of views Adwords report columns Conversion tracking and attribution model When tracking conversions the term attribution model cannot be omitted. As our Mobile App Development Service previous article “Are You Ready for the Omnichannel Crowd” Customers rarely convert after their first contact with our company. A customer’s path to purchase can be very convoluted spanning not only channels but also devices. Let's consider the following scenario: A customer comes to our website by clicking on one of our paid ads. A week later he returned by clicking on a link on the social network. That same day he returned a third time and clicked on the link in the email.

Adwords Dashboard You can learn more about attribution models in Google Help You will be interested in How to effectively promote an online store Website Business Card Where you are on the Internet Watch and analyze conversions in Google Ads! Google Ads campaigns are all about results. When preparing your first ad you should know what the goals of your campaign are and what your measures of success will be. Running an effective advertising campaign involves not only creating the campaign and choosing keywords and ad text but also constantly analyzing the results drawing conclusions and improving them—both the campaign itself and the landing page. Worth to talk about.