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Therefore, the key to success is an attractive price and consequent sales. How to deal with it without losing money (money and customers)? How to prepare for a sale? Choosing a Product Every sale your organization makes should be well thought out. First, think carefully about the products iswant to discount. Here we would like to draw your attention to a phenomenon known as revenue cannibalization. This happens when the increase in sales resulting from a price promotion comes at the expense of your revenue. In other words, iscan fund cheaper products for your customers out of your own pocket.

This is not a good strategy. To avoid this type of problem: Don't lower the price of a product that's C Level Contact List already selling well. Only lower your prices if your profits allow it. Even on products sold, isshould make some money. Consider how the promotion will affect other products. If issell one pair of sneakers? Are isprepared for their sales to drop? Choose your sales strategy Just say we have a sale! That's not enough. What type of sales do isplan to make.



Here are the possible options: Flash sale: Attractive but short-term sale (lasting a few hours or a few days at most). A great way to attract new customers. Product bundling: This strategy involves combining multiple complementary products into a bundle and selling them at a discounted price. Free Shipping: This technique works for cheaper products since shipping costs make up a large portion of the price ispay.