What Are the Perceived Problems
The First Question is Who is the Target Market and Then Ask What They Value. Relate What They Value to the Business. What is the Value Proposition of the Business is It Aligned What Would Make a Customer Value This Business Offering Over Those of Competitors It Might Be Price. It Might Be Convenience. Its Probably a Mix of Various Things but Be Sure to Nail Down the Specific Value Propositions. Then Think of Some Customer Questions Around These Value Propositions. What Would Be the Likely Customer Objections to Buying This Product What Would Be Points That Need Clarifying How Does This Offer Differ From Other Similar Offers.What is Better About This Product or Servicein This Industry What Are the Perceived Problems With This Product or Service What is Difficult or Confusing About It What Could Go Wrong With It What Risks Are Involved What Aspects Have Turned Off Previous Customers What Complaints Did Italy Telegram Number Data They Make Make a List of Such Questions. These Are Your Article Topics. You Can Glean This Information by Either Interviewing Customers or the Business Owner. Each of These Questions and Accompanying Answer Becomes an Article Topic on Your Site Although Not Necessarily in Qa Format. The Idea is to Create a.
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List of Topics as a Basis for Articles That Address Specific Points and Objections Relating to the Value Proposition. For Example Buying Seo Services is a Risk. Customers Want to Know if the Money They Spend is Going to Give Them a Return. So a Valuable Article Might Be a Case Study on How the Company Provided Return on Spend in the Past and the Process by Which It Will Achieve Similar Results in Future. Another Example Might Be a Buyer Concerned About the Reliability of a Make of Car. A Page Dedicated to Reliability Comparisons and Another Page Outlining the Customer Care Aftersale Plan Would Provide Value. Note How.
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