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As the story continues, you can hear a children’s choir rendition of The Beatles’ classic tune “Let It Be.” The ad establishes an emotional connection with the audience and shows the diehard fans of the Beetle that it is just as painful to discontinue the vehicle lineup. Don’t be afraid of change. Utilize nostalgia to keep the old fans interested in where you are going with your new audience. 9. Apple: Leveraging Customer Engagement Apple billboard Digital Marketing Example Source: the art of selling status and luxury to its users, Apple has taken customer engagement to a new level with organic social media campaigns like “Shot on iPhone.” The campaign was intended to show off the clarity of the iPhone 6’s camera. Seventy-five iPhone Cambodia WhatsApp Number Datausers submitted a total of 77 images. The result of the campaign was revolutionary and is the perfect digital marketing example that shows how customer participation can be leveraged for marketing purposes. Engaging with users and valuing their participation stimulates brand loyalty and can make your brand a talking point in gatherings of enthusiasts and critics alike. 10. L’Oréal: Adopting Augmented Reality (AR) Loreal adopting AI Digital Marketing Example Source: Future Stores The thought of trying out multiple wears at the clothing store to find your perfect fit can be discouraging.
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GoPro encourages users to share videos from their adventures and journeys. They are uploaded on the brand’s official YouTube channel. User-generated content shows other users and non-users that they don’t have to be professionals to produce stunning-looking visuals. Because of this simple act of letting users tell their stories, YouTube is the brand’s social media with the most traffic. Showcase everyday stories because the majority of your users are ordinary people. This will create more of a personal connection with your brand.
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