Education Share via: Clodagh O’Brien
CLODAGH O’BRIEN Clodagh O'Brien is a content creator and strategist. Over the lastyears, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on Twitter or LinkedIn. Categories:ArticlesDigital Management and Leadership Recommended For You Toolkits: New Employee Induction Template Webinars: Webinar: Elevate Your Marketing Team with a Data-Driven Approach Webinars: Webinar: Stand Out from the Crowd: Advance your Career in Digital Marketing Articles: Membership Holiday UpdateArticles: The Evolution of the CMO – What’s Next? Articles:Key Elements of a Killer LinkedIn Summary &Great Hacks Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo CoursesResources ArticlesBlogTopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTermsMaster GA with our exclusivepart Live Webinar series in partnership with Neil Patel Accel. Kicking off March th. Register Now Digital Marketing B2B Email List Institute Logo CoursesResources Keyword search... Sign InJoin for FREE TrendingArticlesMicro LessonsSkills TestToolkitsWebinarseBooksPremiumMoreBack to Articles Sep ,The State of Data Privacy inArticlesDigital StrategyData and Analytics Written by Steven Roberts Marketing used to be a relatively straightforward profession. Not easy, nor simple, yet there was some clarity as to the boundaries of the role. This applied particularly to communications. Before the rise of online
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and digital, our communication channels were relatively few. In recent decades, and especially in the past five to ten years, there has been a rapid expansion in the options available to marketing professionals, especially in the area of data privacy. The introduction of the EU’s General Data Protection Regulation GDPR on th Maywas in many ways a response to this technological expansion. European lawmakers sought to provide a set of principles that would protect citizens’ data. The GDPR has since set the tone for other regions in the world to consider their own approach to regulation of data. As some of the heaviest users of personal data within our firms, it
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